Do you know, I think Kanye had a huge role in bringing back bespoke. It was 2008 and I had not heard the word for about three years (and it was someone referring to custom made curtains) - when I was at the Jardins Bagatelle mid July in Paris and I was listening to American Boy and he said 'before he spoke his suit bespoke'. And within two years the whole business of bespoke was back at the forefront of people's minds.
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