It is very hard to stay fresh in this business. If you spend enough time looking at what everybody else is doing then you can often stymie your own creativity and in many instances you can lose your confidence and your identity chasing the modal audience. There is that old economics anecdote about ice cream vendors on the beach and as to where they will place their stores in order to capture the most amount of revenue, and the answer is that both stores end up being in the very centre of the beach as close to each other's customers as possible.
However, we have always wanted to create a unique identity and that was endorsed when we ran a Survey Monkey in which most of our customers requested that we spend more time cultivating unique limited edition silk designs rather than staying on solids and weaves.
Below is one of our new designs, it draws partly from space, partly from nature and partly from Australian indigenous culture. How it will look as a bow tie we won't know for a while yet but suffice to say it will make an extraordinary scarf if the design does not lend itself to a bow tie, which I am fairly confident it will.
It is hard to stay fresh as I said, but I feel more and more inclined to pursue things which relate more to Australian culture moving forward to try and separate what we do from our English, French, German and Italian counterparts. After all, a bow tie must tell a story and ours is most definitely an Australian story.
|A new bow tie silk design coming soon from Le Noeud Papillon Of Sydney|