Bow Ties Sydney, Australia - Le Noeud Papillon - Specialists In Self Tying Bow Ties

With over 1.7 million page views, Le Noeud Papillon's blog continues to provide lovers of bow ties with unique stories and content relating to menswear through interviews with industry icons and vignettes into topics relating to suits, shirts, shoes, ties, designers, weavers and much more.

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Saturday, August 16, 2014

Why Is Everyone Selling Out All Of A Sudden?

It's hard not to notice what has recently been happening to some of the best blogs and menswear sites across the internet - those unique and trusted voices that we kept returning to day after day - are being forced to sell out - trading authenticity and originality for sales and traffic statistics. Most of this is in the name of trying to sell the business down the line to some larger entity.

The saddest part of all is that most of these started as hobbies and out of a genuine desire to communicate ideas about menswear but the moment the traffic drives in sales of product the owners are forced to make a decision as to whether they turn their passion into a full time business. It's understandable that once you create the beast you must feed it every day but I am becoming disenchanted with menswear and menswear blogging as the sphere is changing from one of originality and authenticity into one which is sneaky and somewhat contrived.

Our aim has always been to promote other companies and document menswear trends that had "anything to do with bow ties " whilst promoting our own goods along the way. If you feel we stray from that we'd like to know - so please drop us a line via our website.

Otherwise, we will soldier on and do our best not to sell out.


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