Bow Ties Sydney, Australia - Le Noeud Papillon - Specialists In Self Tying Bow Ties


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Thursday, July 23, 2015

Trending Towards Clown

The problem with social media is that it is not that social anymore. As younger brands compete against traditional brands to get noticed you find that, for example, traditional tailors are spending half their day photographing what they just chalked on wool whilst pretend tailors spend half their day sipping espressos and walking down the street with either a dolly bird on their arm or else in some meaningful grasp with some other tailored chap who is now making bracelets on another instagram handle. And, because social media is digitally consumed and not in the flesh, these same people feel compelled to work more and more colour and over the top vibrancy into their choices for wool suiting, knits, socks, shirts and ties.

Cynical? Yes. Because my fear is that the further we keep moving along this track we will eventually wind up watching everything posted on social media being a variation of the chap below.




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