Admittedly, I have never been a fan of the name Claude Sebastian, it sounds a little flowery and faux francaise for my liking but it apparently has a story which revolved around some dandy wandering around the streets of Paris. However, it was Claude Sebastian that gave me my first break a few years ago when the buyer, a Persian named Sassi Jazani, after initially dismissing my idea that 'bow ties were coming back', took one of my velvet mayfair bow ties out of my hand and said 'Now that's a bow tie!'. Over three years I have watched them work slowly to build up the brand and it's placement inside the store. On Friday I popped in to see what looks they were running for Christmas. It was a pleasant surprise see that we were on every second mannequin and nestled amongst the Paul Smith and Valentino. Not bad for a kid with not one iota of fashion or textiles knowledge three years ago.
|The first bow tie we sold Claude Sebastian - a velvet mayfair|
|Our silk grenadine ties|