Dressing Your Window To Tell Stories

Saks 5th Avenue window display December 2012

I had a discussion with a store in Sydney some months ago in which I relayed my idea that a window display was not so much about mannequins displaying clothes as it was about telling a story or capturing a moment. The store owner understood my vision and then we brought in a talented young woman to do the work and once the $$$$ were quoted the project was shelved. Saks 5th Avenue, on the other hand, totally understands where I was coming from. Their display this year told the story of the idle rich lounging around miserably discontent with how fortunate they all were - like some vignette from a Brett Easton Ellis book. We could learn from these Americans. They know what retailing is all about even when they take it too far. In particular I would like to pay attention to the young man on the right wearing a cream dinner jacket in the middle of winter. I believe, and have been pushing this for two years now, that cream and white dinner jackets in the winter, especially in those places that snow, look fabulous. Don't be afraid to try it yourself.