Happy New Year From Verbier, Switzerland

Hopefully in the coming weeks we will have more photos from New Years Eve which we did in bow ties in the Swiss Alps ski resort of Verbier. Our social media team in Sweden, headed up by Sam Robertson, second from left wearing a limited edition tear drops silk bow tie, finished their first Instagram take over on the exact day, 31st December, and to celebrate we all met up in Verbier for dinner and drinks. It was an explosive New Years Eve, literally, with drunken Englishman amongst a cacophony of screaming and heaving nationalities, mostly European, all vying for a prime spot in which to witness the carnage of the rest of heaving mass as it danced to electronica and dance music as fireworks exploded in the cold night above.

One Englishman lit a firework which he did not release and its explosion miraculously did not hurt anyone around him but which was so alarming I figured a terrorist had made set himself off in the Place Centrale. Another, most likely English as well, as usual for the drunken that resemble a maraud, when there's nothing to steal or break, they climb flag poles. And all eyes must have held the same dread, that, should this person slip, it would be a ghastly beginning to the new year.

Still, and strangely, nobody seemed to get hurt despite many of the revellers purposefully pointing their fireworks at those on the balconies of hotels around the centre. Still, and strangely, I did not witness one fight break out. Still, and strangely, even as the bottles of champagne were splashed around on one another at the stroke of midnight and bottles were shared liberally amongst people that would ordinarily never share a glass, a palpable camaraderie gelled all nationalities together. 

The author of this post found himself two days later searching high and low for a laundromat that could dry clean his purple smoking jacket. It had been made by Leng Ngo and was well received in Verbier, in fact, despite being drenched in champagne, it was being touched up by many attractive women on the dance floor of a popular nightspot until the wee hours. 

It was a very nice way to end out social media campaign and I have been very privileged to work with Sam Robertson, Noel Eddling and Chee Yang who all reside in Stockholm, Sweden.

Happy New Year and see you on the website shortly.